diff --git a/src/app/layout.tsx b/src/app/layout.tsx
index 9f0be8d..c038553 100644
--- a/src/app/layout.tsx
+++ b/src/app/layout.tsx
@@ -5,6 +5,7 @@ import { Suspense } from "react";
 import { AdDialogSlot } from "@/components/ad/ad-dialog-slot";
 import { AddressDialogSlot } from "@/components/address/address-dialog-slot";
 import { AgeGateDialogHost } from "@/components/age-gate/age-gate-dialog";
+import { SiteAnalytics } from "@/components/analytics/site-analytics";
 import { RequestHeadersPrime } from "@/components/api/request-headers-prime";
 import { AuthUnauthorizedBridge } from "@/components/auth/auth-unauthorized-bridge";
 import { GuestAuthBootstrap } from "@/components/auth/guest-auth-bootstrap";
@@ -92,6 +93,9 @@ export default function RootLayout({ children }: LayoutProps<"/">) {
         <Suspense fallback={null}>
           <RequestHeadersPrime />
         </Suspense>
+        <Suspense fallback={null}>
+          <SiteAnalytics />
+        </Suspense>
         <SiteShell>{children}</SiteShell>
         <GuestAuthBootstrap />
         <AuthUnauthorizedBridge />
diff --git a/src/components/analytics/site-analytics.tsx b/src/components/analytics/site-analytics.tsx
new file mode 100644
index 0000000..68f0543
--- /dev/null
+++ b/src/components/analytics/site-analytics.tsx
@@ -0,0 +1,66 @@
+"use client";
+
+import { usePathname, useSearchParams } from "next/navigation";
+import Script from "next/script";
+import { useEffect, useRef } from "react";
+
+/** Google Analytics 4 */
+const GA_ID = "G-5XKDE5QPTF";
+/** Yandex.Metrika 计数器 */
+const YM_ID = 113808100;
+
+declare global {
+  interface Window {
+    ym?: (id: number, action: string, ...args: unknown[]) => void;
+  }
+}
+
+/**
+ * 站点统计：GA4 + Yandex.Metrika。
+ * GA4 增强型衡量会按浏览器历史变化自动记录浏览量；
+ * Metrika 在客户端路由切换时需手动发送 hit（首屏由 init 统计，不重复发）。
+ */
+export function SiteAnalytics() {
+  const pathname = usePathname();
+  const searchParams = useSearchParams();
+  const lastUrl = useRef<string | null>(null);
+
+  useEffect(() => {
+    const query = searchParams.toString();
+    const url = `${pathname}${query ? `?${query}` : ""}`;
+    if (lastUrl.current === null) {
+      lastUrl.current = url;
+      return;
+    }
+    if (lastUrl.current === url) return;
+    const referer = new URL(lastUrl.current, location.origin).href;
+    lastUrl.current = url;
+    window.ym?.(YM_ID, "hit", location.href, { referer, title: document.title });
+  }, [pathname, searchParams]);
+
+  return (
+    <>
+      <Script src={`https://www.googletagmanager.com/gtag/js?id=${GA_ID}`} strategy="afterInteractive" />
+      <Script id="ga4" strategy="afterInteractive">
+        {`window.dataLayer = window.dataLayer || [];
+function gtag(){dataLayer.push(arguments);}
+gtag('js', new Date());
+gtag('config', '${GA_ID}');`}
+      </Script>
+      <Script id="yandex-metrika" strategy="afterInteractive">
+        {`(function(m,e,t,r,i,k,a){
+  m[i]=m[i]||function(){(m[i].a=m[i].a||[]).push(arguments)};
+  m[i].l=1*new Date();
+  for (var j = 0; j < document.scripts.length; j++) {if (document.scripts[j].src === r) { return; }}
+  k=e.createElement(t),a=e.getElementsByTagName(t)[0],k.async=1,k.src=r,a.parentNode.insertBefore(k,a)
+})(window, document,'script','https://mc.yandex.ru/metrika/tag.js?id=${YM_ID}', 'ym');
+ym(${YM_ID}, 'init', {ssr:true, webvisor:true, clickmap:true, ecommerce:"dataLayer", referrer: document.referrer, url: location.href, accurateTrackBounce:true, trackLinks:true});`}
+      </Script>
+      <noscript>
+        <div>
+          <img src={`https://mc.yandex.ru/watch/${YM_ID}`} style={{ position: "absolute", left: "-9999px" }} alt="" />
+        </div>
+      </noscript>
+    </>
+  );
+}